Primesight, one of the UK’s leading out-of-home (OOH) media owners has renewed its commitment to the Asian Media Awards.
Having partnered with the AMAs for the first time in 2017, Primesight immediately recognised the contribution the awards make in celebrating valuable Asian talent in the media industry.
Naren Patel, CEO at Primesight, who is also on the AMA’s judging panel said, “Diversity has always been important at Primesight and in recent years we’ve taken steps to further reinforce our commitment to inclusion across our entire workforce.
“This has led us to create, develop and invest in programmes that truly impact the composition of the media talent pool, both internally and externally, from beginner to board level.
“It’s an honour to be able to continue our support of the AMAs and to be part of the judging panel. In this, their sixth year, we applaud their work in encouraging more Asian talent to enter our industry, which continues to be one of the most exciting sectors in UK business.”
Primesight Ltd is one of the leading out-of-home media owners, reaching over 95% of the UK population, with over 36,000 poster sites.
Recent investment has focused on ‘InLinks’ – multi-purpose digital advertising screens with integrated Wi-Fi, and the development of ‘Network’ – digital billboard locations in cities nationwide.
Winners and recipients of AMA special awards will be announced at the Hilton Manchester Deansgate on Thursday 25 October.
Previous recipients of an Asian Media Award include Krishnan Guru-Murthy, Waris Hussein, Art Malik, Mehdi Hasan, Nina Wadia and Anita Rani.
The University of Salford are premier sponsors and partners to the event include ITV, MediaCom, M.E.N, Press Association Training, Primesight & The Palace Theatre & Opera House.
The official Charity Partner for 2018 is CLIC Sargent.
The event is also supported by Manchester Metropolitan University, Routes Into Languages, Namey, AMT Lawyers, USI Money, Hilton Manchester Deansgate, Supreme Dream Events, Payal Events & Cleartwo.