Digital Transformation Consultant
Mirage started his marketing career in Financial Services and then FMCG, before joining one of the UK’s largest mobile Internet portals – developing online social communities – creating marketing opportunities for leading brands. He then spent 7 years with Sky, launching and leading its first Digital Partnership Programme, before becoming Future Media Lead with Executive sponsorship.
He has since worked with Commercial, Marketing and HR leaders at Channel 4, TalkTalk, Ernst & Young, Saatchi & Saatchi and Publicis Worldwide, to ensure their marketing teams understand and implement the latest trends and innovations in Digital Marketing and Advertising.
Formerly Chair of the Learning and Innovation Group at the British Interactive Media Association, he launched a UK Digital Knowledge Programme in partnership with Microsoft and BSkyB, that is now in its seventh year.
Mirage is able to translate the changes in Digital communications, consumer behaviour and the impact on organisations to ensure organisational effectiveness. He is also a Fellow of the Royal Society of Arts after being invited to join for his contribution to the Marketing and Communications industry.