Charitable campaigns, Indian cricket’s biggest supporters club and celebrating Asian women and their cars – here are the 2019 Creative Media Award finalists.
The Creative Media Award category is sponsored by 6g Internet.
Asian Women & Cars: The Road to Independence
Asian Women & Cars: The Road to Independence is an innovative art installation and film created for the Blast Photo Festival 2019.
Launched initially online to encourage women from across the world to send in their pictures of their first cars it aimed to tell the untold stories of a pioneering generation of women aged between 65-84 years old.
The film explores and celebrates hidden stories of these remarkable women.
The online submissions will also inform the creation of a brand new art installation with more stories in 2021, in partnership with London’s Geffrye Museum.
Ethnic Reach for The Bharat Army
Bharat Ke Saath was the official 20th Anniversary Concert held in Victoria Warehouse in June 2019, the first of its kind held by The Bharat Army ahead of the India vs. Pakistan World Cup Fixture.
The Bharat Army is the world’s Biggest Indian Cricket Fan’s Association that is run in its entirety by fans.
The #BharatKeSaath campaign to support the event aimed to increase brand awareness nationally and internationally through a series of original digital media videos, national PR and partnerships with influencers and celebrities.
After the resounding success the team are aiming to deliver #BharatKeSaathT20 in Australia for the ICC T20 World Cup in 2020.
Media Hive for Barnardo’s
This innovative and original campaign looked to highlight the work of the UK’s largest children’s charity Barnardo’s during the month of Ramadan.
#FastforaDay aimed to encourage people of all faiths to fast during the month of Ramadan and then share their experiences online.
The campaign proved to be a huge success for Barnardo’s giving them high visibility and engagement within the Asian community.
Celebrities taking part included Bhangra singer Juggy D, ‘Bend it like Beckham’ actor Ameet Chana, R&B singer Arjun, Punjabi singer Tasha Tah, TV presenter Suzi Mann and radio presenter Anushka Arora.
‘Saving Lives Isn’t Easy’
The Saving Lives Isn’t Easy video was a ‘tongue-in-cheek’ video aimed to highlight the risks and challenges of delivering aid to some of the toughest parts of the world.
It documents the fictional journey of a young Muslim man, Yusuf, to Niger and deconstructs the ‘Western Saviour’ narrative.
It challenges the idea of the benign foreigner coming to the rescue of ‘the poor people.’
The campaign demonstrates that local people can help themselves with just a little assistance from locally based, reputable organisations, such as Islamic Relief.
The primary objective of the film was to demonstrate to people in the British Muslim community that saving lives isn’t easy and is best left to the experts, such as development agencies like Islamic Relief.
The video has been viewed 322K times on Facebook, 33K times on Twitter and 50K times on YouTube.
This year’s Asian Media Awards return to the Hilton Manchester Deansgate on Thursday October 24 2019.
Previous recipients of an Asian Media Award include Krishnan Guru-Murthy, Waris Hussein, Art Malik, Mehdi Hasan, Nina Wadia, Anita Rani & Faisal Islam.
The University of Salford are premier sponsors and partners to the event include ITV, MediaCom, M.E.N, & Press Association Training.
The official Charity Partners for 2019 are Mosac & Woman’s Trust.
The event is also supported by Manchester Metropolitan University, Routes Into Languages North West, AMT Lawyers, DKR Accountants, 6G Internet, Hilton Manchester Deansgate, Supreme Dream Events, Payal Events & Cleartwo.