Bobby Friction’s early evening show on the BBC Asian Network was named Best Radio Show at the 2016 Asian Media Awards.
The AMA’s recognise excellence in the media with categories in journalism, online, radio, television and marketing. The awards are sponsored by the University of Salford and took place the Hilton Manchester Deansgate.
Channel Four News Correspondent Fatima Manji was named Media Personality of the Year and she was joined by a whole host of stars from TV, film and radio including Art Malik and Nitin Ganatra.
The award was presented by blogger Amena Khan, also known as Pearl Daisy and her husband Osaama Khamkar.
Bobby Friction was joined by his team on stage. He said, “It makes me feel very happy. I feel like the show deserved it.
“We have worked really hard on this show over the last 12 months.
“It’s a completely different show compared to what I’ve done over the last 10 or 15 years in radio. We’re feeling good tonight.
“What we have managed to do with the hard work of my team and the Asian Network is get the whole show specifically focused on music, and kept it entertaining at the same time.
“We’ve managed to literally do a show where if you’re 14, 24, 34, whether you’re from Bradford, Leeds, London, wherever you are, everyone is locked in.”
Bobby Friction’s Big Desi Show looks to celebrate all that is great about being Asian. The unique show is a mix of exclusive interviews and live music presented in Friction’s own inimitable style.
With the relocation to London a key addition has been the ambitious full band live sessions which has included the likes of India’s Qawali sensation Nooran Sisters, Punjabi superstar Satinder Sartaarj and promising UK bands like Flux.
Bobby is also charged with curating the sound of tomorrow which he does through his ‘track of the week’ feature – playing the likes of Mickey Singh, Riz MC, Raja Kumari, Riz Mc, Mumzy Stranger.
He also delves into the BBC archives each week, celebrating previous music moments including Outlandish, Rahat Fateh Ali Khan, Sherya Gohsal, Raxstar and classic Jay Sean.
Listening figures are at an all-time high with 275k tuning in each week.
The Best Radio Show was sponsored by AMT Lawyers.
The University of Salford are premier sponsors to the 2016 events and partners include ITV, MediaCom, Press Association Training and the Manchester Evening News.
The official charity partners for 2016 are The Asian Circle and Oxfam.
The Asian Media Awards 2016 are supported by Hilton Manchester Deansgate, Manchester Metropolitan University, Routes into Languages, AMT Lawyers, Espoke Living, Supreme Dream Events, Cleartwo & Payal.
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