The official Asian Media Awards Shortlist was announced at MediaCom headquarters in London in front of finalists and event partners.
Guests were welcomed by Deirdre McGlashan, Global Chief Digital Officer at MediaCom.
Speakers on the night (Monday 17 September) included, Sheena Wrigley, Theatre Director, Manchester Palace and Opera House,Director of Journalism, Politics and Contemporary History, Paul Broster and Joe Burns of official charity partners, CLIC Sargent.
Jaymz Goodman and Pete Jerrett spoke of how the charity had assisted them during their treatments.
Keynote speaker Sarfraz Manzoor shared details of the upcoming film Blinded By The Light which is based on his memoirs ‘Greetings from Bury Park.’
The movie is directed by acclaimed film maker Gurinder Chadha.
The 2018 Asian Media Awards take place at the Manchester Hilton Deansgate on Thursday October 25.
This year, a common theme reflected across many of the categories was that of challenging perceptions. It honours work in journalism, radio, television, marketing, stage production and social media across 21 categories.
Winners and recipients of AMA special awards will be announced at the Hilton Manchester Deansgate on Thursday 25 October.
Previous recipients of an Asian Media Award include Krishnan Guru-Murthy, Waris Hussein, Art Malik, Mehdi Hasan, Nina Wadia and Anita Rani.
The University of Salford are premier sponsors and partners to the event include ITV, MediaCom, M.E.N, Press Association Training, Primesight & The Palace Theatre & Opera House.
The official Charity Partner for 2018 is CLIC Sargent.
The event is also supported by Manchester Metropolitan University, Routes Into Languages, AMT Lawyers, Hilton Manchester Deansgate, Namey, Supreme Dream Events, Payal Events & Cleartwo.