Lyca Radio was named Radio Station of the Year at the 10th Asian Media Awards.
During a period of great uncertainly and pressures for all commercial radio stations and online portals, the over the course of the past 18 months, the station has reinvented itself with a new focus to reach out to hard-to-reach audiences.
The 2022 awards celebrated the achievements of journalists, broadcasters and leading creative industry professionals.
Raj Baddhan, CEO of Lyca Media said, “We are thrilled to be declared Radio Station of the Year at the Asian Media Awards 2022.
“Not only are we hugely grateful to our listeners and commercial partners but also this award is a testament to my team’s hard work.
“What a great way to end a historic week, with the arrival of the UK’s first British Asian Prime Minister, Diwali celebrations and big numbers for Lyca Gold – the UK’s first and only retro Asian music station. Thanks to everyone for their unrivalled support and love.”
The transformation of Lyca and ongoing efforts have led to the station introducing a Mobile App with podcasts, on-demand content, and a Listen Back facility.
The channel has also looked to showcase new additions to its on-air team with a strong focus on premium celebrity interviews and live-streaming of cultural and community-based events.
The re-branding has led to the station accruing its highest revenue stream historically recorded since its launch. A feat made possible with new leadership and a committed team of presenters.
The 2022 Asian Media Awards ceremony was hosted by Sky Sports News presenter Bela Shah and saw special awards presented to LBC News host Lisa Aziz, BBC 5 Live broadcaster Nihal Arthanayake and acclaimed TV and stage actor Kulvinder Ghir of Goodness Gracious Me fame.
The awards honoured journalism, online, radio, TV, creative media, stage, theatre and live events in 23 categories and was back at the Hilton Manchester Deansgate where the first awards took place in 2013.
The University of Salford are the Premier Partners for the awards which aim to shine a light on the accomplishments of media professionals from across the UK.
The 2022 Asian Media Awards winners of all categories and special awards were revealed at the Hilton Manchester Deansgate on Friday October 28.
Previous recipients of an Asian Media Award include Krishnan Guru-Murthy, Waris Hussein, Art Malik, Mehdi Hasan, Nina Wadia, Anita Rani, Shobna Gulati, Faisal Islam & Adil Ray.
The University of Salford are Premier Partners to the Asian Media Awards.
Partners to the awards include ITV, MediaCom, Reach PLC, Manchester Evening News & TheBusinessDesk.com.
The awards are also supported by Manchester Metropolitan University, AMT Lawyers, DKR Accountants, 6G Internet, Hilton Manchester Deansgate, Fritz AV, Payal Events & Cleartwo.
