Digital Strategy Consultant
A Senior Lecturer in Digital Marketing at Salford Business School and a Digital Strategy Consultant, Mirage helps business leaders and their organisations gain competitive advantage. He has worked with leading global brands to ensure their marketing and people deliver. This knowledge informs his teaching practice, enabling and empowering students to be industry ready.
Mirage started his marketing career in Financial Services and then FMCG, before joining one of the UK’s largest mobile Internet portals in 2000 – developing online communities and in-game sponsorship opportunities for iconic brands. He then spent 7 years with Sky, launching and leading its first Digital Partnership Programme, before becoming Future Media Lead with Executive sponsorship.
He has since worked with Commercial, Marketing and HR leaders in the UK and overseas including organisations such as Channel 4, TalkTalk, EY, Coca-Cola, Jardine Matheson, Saatchi & Saatchi and Publicis Worldwide, to ensure their marketing teams understand the latest trends and innovations in Digital Marketing and shifts in consumer behaviour.
Formerly Chair of the Learning and Innovation at the British Interactive Media Association (BIMA), in 2007 he launched a UK Digital Knowledge Programme in partnership with Microsoft and Sky, to address industry skills gap, that is still developing digital skills in young people.
Mirage is committed to developing future talent and is able to translate the changes in Digital communications, consumer behaviour and impact on organisations to ensure organisational effectiveness. He is a Fellow of the Royal Society of Arts after being invited to join for his contribution to the Marketing and Communications industry and a judge on several digital awards bodies.
In his spare time Mirage mentors young people and works with charities to help develop their digital capabilities.
